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Taking an omnichannel approach is critical for casino marketing teams especially in competitive and urban/suburban markets. With changing consumer demographics,...

Pechanga Resort Casino is redefining how resorts and casinos organize and access their data. As a result, we are disrupting generally accepted business models a...

Digital Identity is the new focus in privacy and data stewardship and strategy. You will leave this session with an understanding of how digital identity strat...

This engaging panel will focus on how technology can help extend the reach of the casino floor into guestrooms. Panelists will discuss how they use guest-engage...

The amount of data you can collect on your players in your growing database can be extensive – so much so it can lead to analysis paralysis – exactly where you ...

Every industry requires a constant refresh of its offer in order to attract new customers and the casino space is no different. The term "millennial" has been a...

What you say matters, but not nearly as much as how you say it. Conveying the wrong message to the media, the public or even your co-workers can have devastatin...

In this session, attendees will hear a presentation from a veteran gaming industry marketing executive and a data-driven analyst on the transition from traditio...

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