Contributor Profile

Gene Johnson is Executive Vice President of Victor Strategies and has nearly 30 years of unique experience in the gaming industry. He began working in Atlantic City casinos in 1989 and has held executive positions ranging across the areas of MIS, Quality Assurance, Market Research, and Strategic Planning & Analysis. In 1997 he founded E.E. Johnson Research, a consulting firm specializing in the casino industry and providing market research with a special focus on gambling motivation and behavior. Mr. Johnson has since held senior positions at Spectrum Gaming Group and Gaming Knowledge Partners. In 2016 he co-founded Victor Strategies with partners Rob Miller and Victor Rocha. Over his career, Mr. Johnson has managed and conducted numerous qualitative and quantitative studies with gamblers of all types, as well as extensive consumer research for a broad array of corporate, government, and non-profit clients. Mr. Johnson has testified before the United States Senate and before multiple state and tribal governments, has been featured in many industry publications and speaks regularly at major gaming industry conferences on a wide range of subjects.