Contributor Profile

Linda Gordon is a highly regarded, subject-matter-expert in the gaming industry. During her 15 years with SCA Gaming, Linda has educated and helped clients blend digital and technology based promotional experiences with their traditional gaming offerings, curated to combine best practices and brand distinction for the desired outcome. The result is clients experience increased market share, untapped incremental revenue and the expansion of their reach into new market segments. Linda joined SCA after many years of successful work with Boyd Gaming where she served in senior executive positions. At the Stardust Resort, Linda held executive roles in both IT and marketing. She has been responsible for initiatives involving channel marketing solutions for CRM and the development of gateway processes to analyze program effectiveness. Linda is known for creating vital client and industry partnerships in which each partner has the opportunity to realize increases in overall profitability. Experience: Director - Marketing - Special Events & Promotions Gaming Tournament Director Information Technology Department Manager Integrated Marketing Solutions and Assessment Platforms CRM / Design, Implementation Community: Board of Directors of the Casino Direct Marketing Association The Las Vegas Community Tech Fund Past member of the G2E Exhibitor Advisory Board Gaming Industry conference speaker and contributing writer for gaming publications