Title: 4OP01: Clear, Concise, Complete: How to Write A Better Marketing Plan Date: Monday, September 12, 2025 Start Time: 8:00am End Time: 9:00am Description: Marketing is more than just buying a few ads in your local paper or sending out a deluge of direct mail to your players; it is an art and science. Marketing executives will explain the step-by-step process for creating a marketing plan, from developing the property’s image to making the players feel welcome and wanted once they arrive. Speaker(s): Randy A. Fine - President - Fine Consulting Inc. Sondra Paxton - President - The Growth Alliance