Welcome to the G2E Future Watch Series online survey. This year's series will examine "The Casino Floor of the Future," including trends that are likely to emerge in the gaming industry in the next 5-10 years. The survey below should only take a few minutes to complete. Results will be available to G2E attendees in the coming months. Thank you for taking time to participate in this year's G2E Future Watch Series. 1.) There has been much speculation about the future of "themeing" in casino resort design. Do you think casino resorts of the near future will... Totally move away from designs that are theme-based Somewhat move away from designs that are theme-based Continue to rely on property themes to the same extent as they do today 2.) Casino resorts in Las Vegas are clearly designed very differently than properties in other parts of the country. For one, the typical Las Vegas resort design is much more capital intensive than in other market in the U.S. Over the next ten years, do you believe that design differences between Las Vegas and other markets will... Become even greater as time goes on Become more similar as time goes on Stay about the same as today 3.) Which of the following comes closest to your own personal view regarding the future of Las Vegas casino resort design? The $1 billion+ casino resort will remain the gold standard for resort design There is a brighter future for smaller operations (e.g., similar to the Palm) 4.) If you were to hypothesize about the casino resort of 2010, what do you think will be the "must-have amenity" in terms of casino design? 5.) THE FUTURE OF GAMING MACHINES --- There has been much discussion about running slots from a central server with "dumb" terminals versus the distributed computing model at work today on most gaming floors. Is the future of slots in a central server system or will they remain networked, independent terminals? Central server system Will remain independent terminals Don't know/not sure 6.) What is the future of the traditional three reel stepper? No future for traditional reel machines; the will be completely replaced by multimedia and video-game type technology Traditional reel will have some future but it will be smaller compared to now Traditional reel will always have a place with some casino customers and will maintain its current market share Other 7.) How likely is it that the future will bring games that are downloaded directly from game creators and suppliers, thus going away with the need to physically replace gaming machines on the slot floor? Very likely Somewhat likely Somewhat unlikely Very unlikely 8.) How likely is it that there will be a future for multi-state progressive games that would allow for larger payouts? Very likely Somewhat likely Somewhat unlikely Very unlikely 9.) One gaming industry chief executive has suggested new, cashless machines will become point of sale marketing devices. What types of things might he be referring to that would appeal to the customer of the future? 10.) THE FUTURE OF TABLE GAMES --- What will the future bring for table games? The will remain a vital part of the gaming floor They have a future, though their contribution to gaming revenue will decline slightly from today's level They have a future, though their contribution to gaming revenue will increase substantially from today's level They have a bleak future 11.) Electronic table games are beginning to come to market in parts of Europe. How much have you heard about this developing trend? Have heard a great deal Have heard somewhat about it Have heard very little about it Have heard nothing about it 12.) Is the integration of table games and technology something that you believe could resurrect the popularity of table games? (e.g. video roulette, electronic craps, video dice games) Yes, definitely Perhaps; have to wait and see No, I doubt it 13.) How much room do you believe there is in the industry for advances in player tracking at table games in the future? There will be significant advances There will be some advances There will be minor advances There will be almost no advances beyond what is already being done 14.) INNOVATIVE GAMES --- Home video game manufacturers are appealing to older and older Americans these days and are becoming increasingly large and profitable. How likely do you think it is that casinos of the future will see games designed by companies that have traditionally operated in the PC or TV-based games market? Very likely Somewhat likely Somewhat unlikely Very unlikely 15.) In 10 to 15 years, how likely do you think it is that there will there be a market for games making use of virtual reality or holographic technology? Very likely Somewhat likely Somewhat unlikely Very unlikely 16.) Some gaming sites on the Internet have recently introduced the concept of multi-player action games with cash prizes depending on one’s success against other players. Other web sites allow players to compete for money at more traditional skill games such as chess or checkers. Will head-to-head competition games with wagers on the outcome ever be a viable casino product? Yes, I think someday they could become a viable casino product Possibly could become a viable casino product, but smaller profit markets for operators would limit their market share No, I don't think these types of game will ever have a viable future in commercial casinos 17.) Some industry observers have speculated that in the future the “themed” environment might move from the property level to the game level? Do you believe that “themeing” has further to go in terms of game design than we are seeing today? Very likely Somewhat likely Unlikely; doubtful the industry will see much change in game 'themeing' 18.) PLAYER TRACKING --- Will player tracking in the future evolve to cover the entire property, such as at retail locations, restaurants, etc? Very likely Somewhat likely Unlikely; doubtful there will be much impetus for operators to make such an effort 19.) How challenging would "total property tracking" be to implement?" Very challenging Somewhat challenging Not very challenging 20.) Airlines have created valuable independent businesses out of their frequent flyer programs by marketing other products to frequent flyer customers. Will casinos someday offer similar programs? Yes, definitely a good idea Yes, probably will happen some day Small chance it will happen No, unlikely to happen in the gaming industry 21.) Will we ever see cross-company player loyalty programs in the casino industry similar to the One World Alliance program in which a number of different airlines collaborate? Yes, very likely will happen Probably will happen someday Small chance it will happen someday Not, not likely to happen in the gaming industry 22.) Will player tracking programs ever become so widespread that points will become almost like a form currency that operators and/or customers are able trade back and forth? Yes, very likely will happen Probably will happen someday Small chance it will happen someday No, not likely to happen in the gaming industry 23.) NEW TECHNOLOGIES --- Cashless gaming machines are quickly gaining market share in U.S. casinos today. If you had to look ahead ten years from now, what percentage of the U.S. gaming machine market do you think will have converted to cashless technology? 100% 75-99% 50-74% 25-49% Less than 25% of the market 24.) How much will automation and technology change the casino floor of the future? Would you say the casino floor of 2020 will look...? Totally different from the casino floor of today Quite a bit different from the casino floor of today Slightly different from the casino floor of today No different from the casino floor of today 25.) What will be the biggest differences between the casino floor of today and the casino floor of the year 2020? 26.) Will new technologies such as biometrics, iris scanning and facial recognition, for example, play an important role in the casino of the future? Yes, definitely Yes, probably No, I doubt there are many important applications for these kinds of technology Too early to tell at this point 27.) THE CUSTOMER PERSPECTIVE --- Some gaming industry observers believe that there will be a major change over the next 10-15 years, in that casinos will evolve (to a much greater degree than today) to meet more specific market segments. How likely do you think it is that the market will evolve like this? Very likely to see certain operators and/or properties evolve to take advantage of specific market segments not being 'targeted' today Somewhat likely to see this happen Doubtful this will happen; operators today have already found he best 'recipe' for targeting individual market segments 28.) How radically different will games need to be in the future to appeal to differ customer bases? Very different, as customers are becoming increasingly particular in having their preferences met in gaming entertainment Somewhat more radical than they are today Games are already different enough today to appeal to different customers. 10-15 years from now will be no different 29.) What will the "graying of America" mean to the game in the gaming industry? It will mean a major shift in the way games are designed, produced and marketed It will mean a rather minor, shift (almost imperceptible to customers) Older Americans are already such an important part of gaming's customer base that almost no shifts will need to be made 30.) JUST A FEW DEMOGRAPHIC QUESTIONS --- What is your current job title? 31.) How many years have you been working in the gaming industry? 32.) In what market do you primarily work? Nevada (Las Vegas) Nevada (other) Atlantic City Colorado Illinois Indiana Iowa Louisiana Michigan Mississippi Missouri South Dakota Regional Market National Market Native American Market Racetrack casino market International 33.) Do you work for a casino operator, a game manufacturer, or another type of gaming industry supplier? Casino operator Game manufacturer Other type of gaming industry supplier Industry/financial analyst Other 34.) Gender Male Female 35.) 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