Title: 3MK101: Stuck With Bus Business?: How to Make It Worthwhile Date: Thursday, September 15, 2025 Start Time: 8:00am End Time: 8:50am Description: Every casino wants to attract drive-in and overnight customers, but the truth is that the main market for slots comes in by bus. Discover the secrets of bus marketing, targeting zip codes and tracking your results. Bus customers can be lucrative, but are you ready for the hard work it takes to develop profits? Speaker(s): James Rafferty - Vice President of Marketing - Wheeling Island Racetrack & Gaming Center, Wheeling, West Virginia