Title: 2MK103: The Hispanic Market: Are You Embracing this Rapidly Growing Demographic? Date: Wednesday, September 14, 2025 Start Time: 10:25am End Time: 11:15am Description: As the most rapidly growing ethnic group in the United States, Hispanics comprise 10.9 million households – almost one in every 10 – but how much do you really know about this vital market segment? Come to this session and learn about the demographics and general attitudes of the Hispanic community and clustering techniques that reveal contrasting populations within this group. Speaker(s): Mike Fitzpatrick - Vice President of Account Services - Cohorts Irene Bustamante - Director of Corporate Diversity - MGM MIRAGE Rafael Villanueva - Las Vegas Convention & Visitors Authority Mario Cobian - CEO - Pochteca EventWorks Kathleen M. Jordan - Member - Tahoe Management Services Team